Determining the right price starts with looking at comparable homes in the area, the condition of the property, and current market demand. We also consider the seller’s situation and goals. The right listing price should reflect both the home itself and what buyers are responding to in the current Prescott market.

Before listing, we recommend decluttering, thoroughly cleaning the home, and getting it ready for showings. It’s also a good time to take care of small, obvious repairs or improvements that could make a difference to buyers. And ideally, start building a relationship with your Realtor early so you have a plan before your home hits the market.

It depends on the area and the price of the home, as well as current market conditions. Typically, we're seeing homes in the Prescott area sell in about 30–60 days, but every property is different.

Our marketing strategy includes much more than simply putting a listing on the MLS. Depending on the property, we use Zillow Showcase, professional photography, videography, social media, postcards, print marketing, magazines, and open houses. We also market through both ARMLS and PAAR MLS and to our own book of business to get the property in front of as many potential buyers as possible.

It depends on the home, its price, and the seller’s situation. Not every property needs the same approach, so we look at each home individually and determine whether staging would be beneficial before it goes on the market.

The two most common reasons are price and condition. If a home is priced appropriately for the current market but isn't getting the attention we expect, the condition or presentation of the home may need to be addressed. Getting the pricing and condition right from the beginning can make a significant difference.

Some sellers may have expenses for small repairs or improvements, as well as professional cleaning if needed. We look at the home with you and help determine which improvements are worth making before listing so you can focus your time and money where they'll have the most impact.

Social media is one of the ways we market Prescott homes beyond our local area. It allows us to showcase listings to people who may be looking at Prescott from outside the area and gives the property additional exposure beyond the local market.

Luxury properties need marketing that showcases what makes the home special. We use Zillow Showcase, professional photography, videography, and social media marketing to give luxury listings a strong visual presence and help them stand out in the Prescott market.

One thing we recommend avoiding is planning major events at the property right before or during the listing process. Once you're preparing to sell, keeping the home ready for showings can make the process much easier and give buyers the opportunity to see the property when they're ready.